To compete in today’s markets requires the acquisition
of measurable data which can be translated into meaningful information for planning and strategic decision making. Honeywell’s Smart Impressions® lets you
optimize daily operations by analyzing individual customer and vehicular activity and
traffic patterns. Smart Impressions provides crucial information that helps
you make the best use of your resources to increase
sales.
Smart Impressions provides real-time counting data of people and vehicles
entering or exiting a camera scene. Two innovative analytics algorithms include
the ability to track people entering a target zone and how long they dwell in
the area. This data can provide businesses with powerful insight into the
design, use, and efficiency of operations.
Smart Impressions is high performance software capable of accurately
monitoring indoor and outdoor scenes 24/7. Custom reports can be configured to
perform statistical analysis of people or vehicle traffic patterns. The software
also provides the ability to instantaneously retrieve the images of these people
or vehicles. This innovation enables video to move beyond security applications
and to provide valuable business data and insight that may otherwise never be
fully utilized. Honeywell Smart Impressions can be used as a standalone solution
or in conjunction with a compatible recording system with local and remote
management capabilities. The software user interface is intuitive, user friendly
and easy to maintain regardless of the system size.
This unique solution helps you analyze customer preferences and behavior
patterns at key locations in a store and illustrates trends of traffic flow
throughout a period of time—by the day, week, month, or even season. Honeywell’s
Smart Impressions video analytics software provides the data that enables end
users to better understand their operations and potential revenue opportunities.
Smart Impression reports on both people and vehicle activity.
People Activity:
By counting and reporting the number of
people entering and exiting as well as providing information on dwell time and
entering target zone data, managers can better understand their closing ratio
and opportunities for operational improvements. Use Smart Impressions data to:
- Increase customer service during key selling periods
- Reduce costs during slow selling periods
- Determine effectiveness of advertising expenses and
promotional campaigns
- Determine the effectiveness of merchandising, displays, end caps, window
changes and location changes
Vehicle Activity:
Smart Impressions’ ability to count
vehicles adds a whole new dimension in analyzing roadway and parking operations
including design, safety, revenue opportunities, and the detection of problems
and deficiencies. Use Smart Impressions data for:
- Roadway design analysis
- Planning for roadway improvements and maintenance
- Estimates of revenue
- Signal timing
Benefits:
- Increase sales—increase customer service during key
selling periods
- Decrease costs—lower staff during low selling periods
- Drive accountability—measure the effectiveness of
programs and expenses
- Increase revenues—justify price increases for locations and services
Market Opportunities
Smart Impressions is a
revolutionary solution to accurately automate the gathering of human and vehicle
movement data that can be used for a variety of purposes. It is ideal for the
following markets:
- Gaming
- Retail
- Transportation
- Education
- Financial
- Utilities
- Government
Features:
- Ability to count people and vehicles
- Instant photo summaries of shopping and traffic patterns
- Target zone data for people or vehicles entering and remaining in target
zone
- Real-time scene analysis and counting data based on user definable rules
- Accurate indoor and outdoor applications with patented technology to
reduce false alarms
- Powerful custom reports enable statistical analysis of people or vehicle
traffic
- High performance software minimizes the need for excessive PC hardware
- Powerful onsite or remote configuration capabilities
- Immediate awareness of trends
- Flexible reporting format for easy visualization and import to other
documents
- Real-time reporting on marketing effectiveness
- Automatic video annotation enables fast and user-friendly access to stored
data
- Customizable triggers enable easy selection and data mining of critical
information
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